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Cillit Bang


There's a new commercial on TV for a product called 'Cillit Bang'. It reeks of a spoof ad. It's done in the cheesiest of styles, usually reserved for American TV. And what's up with that name? Why would you call a surface cleaner Cillit Bang? It's certainly provoked a lot of discussion in this household.

I'm thinking it's either some sort of viral/sneak campaign for another brand of cleaner, which will be revealed in good time.. or it's a totally clueless company actually launching a new brand of kitchen cleaner. In either case, I guess it's working, because I'm talking about it..

(December 30, 2004: I'm turning off comments on this post - eventually. Thanks for keeping this thread fun guys :-))




October 07, 2004 | Posted by peter | Comments (70)
Comments

I have searched for this product but with no luck, think it must be an April fool in October with a name like that!

Posted by: S.B at October 9, 2004 05:05 PM

i think that this ad is for somekind of market research or to see/gauge how the public reacts to this fictious product. Well, it has got us talking!!

Posted by: paula columbine at October 9, 2004 09:06 PM

Sadly, this may well be a real product - take a look at this press release from Reckitt Beckniser http://www.reckittbenckiser.de/index.php3?lang=de&path=news&file=message_56&back=press. OK, it's in German but it does talk about it and there is another product in their range called Cillit. If anybody has ever seen German commercials, this level of cheesiness is not uncommon :)

Posted by: Tim at October 9, 2004 09:54 PM

Its true it exists, it is a teaser ad, but the brand cillit fear for is now cillit bang in uk. Brand owned by Reckitt Benckiser. So now you know.

Posted by: Jonathan at October 10, 2004 12:59 AM

Why would a company spend an awful lot of money advertising a product that no-one is going to ever see and they are not even advertising the true company behind it? Also - a clothing shop and a German company with cleaning products - I am even more confused?????

Posted by: Tracy at October 10, 2004 06:08 PM

I'm glad Barry and his bottle of Cillit has caused such a debate. I am now, however, in a position to put this thread to bed. I am one of the lucky ones who works in advertising and is often faced with a new product launch and a client which is unwillling to spend a shiny Euro on any new advertising. You are right to say that Cillit Bang is a German product (not Cillit Fear though) and is being launched across Europe to bolster RB's surface care range - currently only Dettol in the UK. RB is absolutely right to re-use the German execution (with some help from Barry) and save costs. Product launches are hugely expensive and most products require at least 85% availability before any large scale advertising campaign can be justified. Cillit will at first be taken by one supermarket chain then, probably within 6-9 months, be available in your local tesco and Sainsburys Karl.

Posted by: Andy at October 11, 2004 05:47 PM

Who in the world would call this product by such a stupid name. It must be a joke. Imagine going into a super market and asking for Cillit Bang. Can you imagine the looks from the staff who have not heard of the product. (if it exists that is)

Posted by: Jane at October 11, 2004 07:09 PM

I work for Tesco and am delighted to say we have Cillit Bang instore and it has already sold out. The product goes on promotion next week.

Posted by: Richard at October 11, 2004 07:24 PM

fantastic, have a look at the website www.cillitbang.co.uk, ingenious!

Posted by: Tiffps at October 12, 2004 07:32 AM

It is for real, my agency did it, oh the shame.

Posted by: copywriter at October 12, 2004 05:21 PM

The ad campaign is going so well that a) SHE didn't put it on HER list, nor on mine, b) neither of us looked for it, and c) we weren't aware we'd forgotten till tonight's commercial.

Well done the Ad agency....

Posted by: Alain Fenn at October 12, 2004 09:00 PM

Its not a spoof ad! .. i couldn't believe it either, but my mum had actually bought some! .. it made me laugh so.

Posted by: david at October 13, 2004 02:11 PM

I also found the advert hard to believe but thanks to you lot I'm inclined to believe it now. Well done.

Posted by: Harry at October 13, 2004 04:50 PM

Ok...you have all left your comments....for the people who said it is a real product.....where the hell can I get it? Its driving me nuts.....I NEED Cillit Bang!!! My life will never be the same without it....HELP!!!!!!!!!!!!!!

Posted by: Julie at October 13, 2004 06:23 PM

I agree with "Julie" - I NEED CILLIT BANG.
My shower needs CILLIT BANG
My whole house and garden need CILLIT BANG

WHERE CAN I GET THE STUFF?????

Posted by: Ros at October 13, 2004 07:18 PM

i can't find cillit bang anywhere. Has anyone seen it in any of the supermarkets?

Posted by: Rani at October 13, 2004 07:37 PM

I saw some empty shelf space with a price label for Cillit Bang (1.99) in my local Tesco.

Posted by: mark at October 13, 2004 07:56 PM

Unbelievably bizarre name but true. Visit www.reckittbenckiser.com and click on the corporate site. Pop cillit bang in the search box and you will find a number of references to it being launched in Europe. Can't see it keeping that name for long though!

Posted by: stu at October 13, 2004 08:45 PM

i too thought it was a joke - i saw the ad when i had just woken up from an early evening nap and thought i had been dreaming. will definitely give it a cillit in the next few bangs!

Posted by: Cillit Crawley at October 13, 2004 10:28 PM

Oh my god! This product really exists? I have put it on my shopping list this week and my husband thinks I've gone loopy. He hasn't seen the ads. They are so-ooo naff! It's got to be real and I WANT IT!!!!!!

Posted by: Liz at October 14, 2004 02:34 AM

I've never wanted a product so much in all my sad life.

Posted by: diana allen at October 14, 2004 07:46 AM

WOW - I'm so pleased I'm not the only one with this product on my mind. What a fantastic add campaign - who would have thought a cheesey ad for a crazy named product that can't be bought anywhere for love nor money (believe me I've tried) would have the whole country talking. Just for the record, so far I've tried to buy it at Tesco's and the Co-op to no avail. I am trying Asda tomorow. Wish me luck!

Posted by: Kath at October 14, 2004 12:19 PM

I also thought it was a joke. Bought it in Asda, but Wilkinson have it cheaper. Good cleaner, stupid name with a horrible smell. Needs a make-over already!

Posted by: Walnetcorp at October 14, 2004 01:32 PM

ACTUAL CILLIT BANG UNOFFICIAL T-SHIRTS

I have been had by the hype and am printing 100 of these - no joke. big bottle on the front, and barry scott slogan on the back. see them at

http://www.geocities.com/rogue_bodyshaker/

contact me at cillitbang@hotmail.com

BANG! - GET THE T-SHIRT

nothing to do with that scottish t-shirt store OR the makers of cillit bang.

Posted by: barry scott at October 14, 2004 01:33 PM

I'm amazed Cillit has caused such a stir. And congratualtions to Nolan for spotting it is a spoof - very clever! For crying out loud, this product exists!! Just because it has an odd name and cheap ads doesn't imply that it's a spoof. And forget that cillitbang website - do you think that an urban clothes shop in Edinburgh could afford a national advertising campign???

This launch campaign is being handled by J.Walter Thompson. As far as I know the Budapest office created the initial 30 second spot which would then be tweaked by local offices. Could the anonymous copywriter back me up here?

Posted by: Andy at October 14, 2004 01:35 PM

Where can I get clit bang?

Posted by: Clean House at October 14, 2004 03:52 PM

I Need it i need it i need it - please someone help me to find it!!! must find must find must find!!!

Posted by: laura at October 15, 2004 03:09 PM

bloody hell all this fuss, i can't believe someone actually made t-shirts. Obviously fuck all else to do.

Posted by: shut it bang at October 15, 2004 03:43 PM

I've found it! They have it in Tesco and Morrisons. Cost - around 2.50. Consumer no. 0845 7697079. I'm sure they can tell you when it'll be in a supermarket near you! Now enough people, get a grip - it's a cleaning product!

Posted by: What's all the fuss at October 17, 2004 03:59 PM

I have just bought a bottle of Cillit Bang from the Wilkinsons hardware shop in Halifax. It cost 1.97. It works a treat. The coin trick shown in the adverts is true. It cleaned my loose change in a matter of seconds and the sink came up a treat!

Posted by: Rick Stevens at October 17, 2004 06:18 PM

CILLIT BANG mate CILLIT BANG. i bought some from wilko's too it worked a treat cleaning up my circuit boards, i even used it to clean the stains off my teeth. NOT FOR THE FAINT HEARTED!!

Posted by: grant at October 18, 2004 08:06 PM

i have cillit bang screen grabs, and I have created a rockin' CILLIT BANG WALLPAPER.

e-mail me and i'll send it to you.

I would put it on the web but i only have geocities and am worried about bandwidth

cillitbang@hotmail.com

bang!

Posted by: barry scott at October 18, 2004 11:14 PM

Cillit Bang is all I need.
Cillit Bang advert cracks me up when I'm on weed.
Cillit Bang is all I think about.
Cillit Bang is all I shout about.

Cillit Bang does it work.
Cillit Bang Who gives a Phuck.

I'm the leader of the "Cillit Bang" Gang.

Posted by: Des Donnelly at October 21, 2004 03:43 PM

Have just found cillit bang at Asda Supermarkets and it costs 2.28. Hope you all get to fulfill your cleaning dreams!!!!!

Posted by: Emma at October 27, 2004 10:04 AM

Best product name ever!

Posted by: Jin Dod at October 27, 2004 01:53 PM

Hi, I was wondering what Cillit means. Can anyone help me, please

Posted by: Charlotte Hansen at October 28, 2004 10:48 PM

and the point is?

Posted by: Liz at October 29, 2004 11:36 PM

Supposedly you can get it at Wilkinsons, which are all over the place. It's one of the cheapest places to get it too.

Posted by: Pete at December 1, 2004 03:53 PM

This product is rubbish for cleaning. I used on my bath, seemed ok at the beginning, after few times i used it, all i had were marks which i cannot get rid off!!
you want a decent excuse to change your bath fittings... go for it!
you don't want to waste your money for hydrochloric acid in a purple bottle... go for something else!

Posted by: andy at December 1, 2004 08:15 PM

How is it possible that a rubber hose leaves a rust stain??????????

Posted by: Kai at December 1, 2004 09:57 PM

Sorry for my grammar, I'm not a native English speaker

Posted by: Kai at December 1, 2004 09:58 PM

under pressure from the missus to obtain this miracle cleaner i resorted to msn search.your site brought up woodsides when i refined the search to northern ireland. i walked into their ballyclare branch today and there it was. missus now set to spring clean with it , even though it's only dec. 2nd

Posted by: eddie mcv at December 2, 2004 12:35 AM

I did some testing with Cillit Bang yesterday, it cleaned my decking up a treat, with little effoft. Fearsom stuff though - the warnings on the packet made me tremble.

Posted by: Rob Smith at December 2, 2004 12:18 PM

guess what. just came back from a trip in Bulgaria... and found Cillit Bang. they told me that it has been sold there for years now!!!
so the product comes from eastern europe...weird!
wonder what's inside. it really works though.

Posted by: becky at December 3, 2004 12:05 AM

At long last I can join the "Cillit Bangs" owners club..Thanks to Morrison's Norwich Branch for the sum of 2.99 ...

Posted by: Alex Irvine at December 3, 2004 12:19 PM

Hey, no lies i found cillit bang in ASDAS in southend for 2.98 and i have proof that it does exist ! here is a picture !!

http://thedda.net/images/cillit_bang.jpg excuse the messy computer desk !

so all comes to sunny southend and buy is in ASDAS

p.s. im gonna stick some on ebay to see how much i can get for it :P

Posted by: Una Melbz at December 4, 2004 12:26 PM

Just bought it in Robert Dyass in Walton.
Cost 2.99. Have loads of it.
Hope it works as have been looking for ages.

Posted by: Jonathan at December 4, 2004 08:26 PM

Im a market trader been selling cillit bang now for 2 weeks sell it for 2.80 people love it cant get it in shops,dont know why? i can get hold of as much as i want! Just been on e bay someone has bid 4.95 +P+P 4.50 =9.95!!!!! iF ANY ONE INTERESTED DO lOUGHBOROUGH MARKET ON SATS AND Castle donnington (4th aisle middle) on sundays Never known a product cause so much stir, have tried and it is brill! Good luck in finding it ! IT DOES EXIST!!!!!

Posted by: robbie at December 4, 2004 09:36 PM

I bought some at the Curiosity Shop in Whiteabbey, just outside Belfast. It's ace, I am very impressed!

Posted by: Tess at December 5, 2004 10:18 PM

I TOO THOUGHT IT WAS A SCAM CILLITBANG IS REAL IBOUGHT IT ON HOLIDAY IN WESTON SUPERMARE AND SHOWED MY FRIENDS, THEY HAVE NOT BEEN ABLE TO BUY IT LOCALLY ,IT IS A WONDERFUL PRODUCT

Posted by: pat at December 6, 2004 02:48 PM

My old todger is a bit rusty these days, so I decided to try and brighten it up with Cillit Bang. Not only did it remove the rust, but it disolved away those two useless calcium balls as well! Well done Cillit Bang!

Posted by: Larrs Togettit at December 6, 2004 09:15 PM

I work in morrisons. I was gettin some boxes from the back and saw a box of the stuff. It exists

Posted by: Mart at December 7, 2004 04:55 PM

At last today I managed to purchase two bottles of this wonder cleaner at a price of 2.99 each. This was at Tescos in Whitfield near Dover. I have to say they were the last two bottles on the shelf. I have just tried them on my grouting, well there was no "Bang" or a "puff" not even a "Phutt" sorry Cillit Bang you are no wonder cleaner, more a whimper cleaner.

Posted by: auntymoo at December 9, 2004 05:47 PM

Well,I have tried Sainsburys, Tesco, Somerfield, Morrison, Safeway, Aldi, Lidle to name but a few and none of these chains stock it. Why advertise a product when you cannot purchase it anywhere.

Posted by: Jennie at December 10, 2004 11:16 PM

BANG

and the dirt is gone.

Posted by: barry scott at December 11, 2004 09:36 PM

Does anybody know which company makes Cillit bang??? Thx

Posted by: jerre at December 13, 2004 07:52 PM

please send me info on cillet bang cleaner as i want to order some

Posted by: kathleen clark at December 15, 2004 07:01 AM

This stuff really does exist and is brilliant!

No need to go trudging round all the supermarkets, it is now available on ebay.co.uk - you have to get some!

Posted by: Sally Waterhouse at December 15, 2004 10:54 AM

Cillit bang is an expensive bottle of crap..It`s useless...

Posted by: J.D. at December 17, 2004 09:24 AM

I've looked in ASDA, Tesco, Sainsburys, Savers and I can't seem to find this product!

Posted by: Bruce at December 17, 2004 06:44 PM

I've looked in ASDA, Tesco, Sainsburys, Savers and I can't seem to find this product!

Posted by: Bruce at December 17, 2004 06:46 PM

No Cillit Bang raised it's ugly head up here in Aberdeenshire or Aberdeen city !

Posted by: Keith Bennett at December 18, 2004 04:37 PM

Once you've tried Spirit of Salts from the local 'cheap shop' nothing else comes close - or smokes as much!

Posted by: StuffJustHappens at December 18, 2004 10:59 PM

I found it at Tesco - put it on my internet order - hope it arrives - having seen these comments I'm not sure whether I want it or not. A very good piece of marketing!

Posted by: jennie chalmers at December 20, 2004 11:14 AM

i just bought cillit bang...superb...and it only cost 1.99...is that the cheapest yet.....i got it from a cheap shop in Rhly.north wales

Posted by: eileen at December 20, 2004 07:41 PM

get a life!
it's only a stupid cleaning product...has a stupid name...it cost 3 bucks...end of the story

Posted by: john at December 22, 2004 10:22 PM

sounds like a cleaning product meets low budget prono
clitti bang indeed

Posted by: james at December 26, 2004 12:09 AM

Well for such a cheap ad, it is certainly working and got us all talking about it hasn`t it

Posted by: DaveyB at December 26, 2004 05:44 PM

Cillit bang has imroved my life no end.
I've never dreamed I could have been this happy.

Posted by: clitbang@hotmail.com at December 30, 2004 04:15 PM

Sorry. I't hasn't improved my spelling though.

Posted by: clitbang@hotmail.com at December 30, 2004 04:16 PM

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