Last year when I was looking for people for a prospective Rails project, I came across Orya Blumenfeld, a developer from Cambridgeshire. The project didn't work out as planned at the end of the day, but he got back in touch last week to say that he'd taken a leap into the world of Web 2.0 with a new site he and a partner have been developing.

It's called Scratch 'n Scribble (although I prefer to call it Scribble.co.uk myself) and I think it has the potential to be big.

Quite simply it's a greetings card service. Unlike most online card services though, you choose a real-life card, supply the text for the inside, and the card is handwritten and sent on a day of your choosing. This is good because you can prepare a birthday card for that great uncle of yours in advance and rely on Scribble.co.uk to get it there at the right time, and it'll look as if you wrote the whole thing from scratch. The only downside is that the postmark will come from somewhere you don't live, and you might be forced to explain that one away, but..

Anyway, I think Orya and his partner have come up with a great product and it's presented really well. If they can get a large number of customers, I can see it scaling really well. The next Blue Mountain? With the right push at the press, it could well be..

Technorati Tags: cards, ecards, uk, web 2.0, web2.0