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TechCrunch tries job ads too; Code Snippets' attempt currently failing


The indefatigable Michael Arrington has today launched the CrunchBoard job site, basically a jobs board for TechCrunch, at CrunchBoard.com. This follows on just two weeks after I announced the same feature for Code Snippets, although TechCrunch is by far a better fit for this. Michael has the millions of developers and hiring companies hitting his site constantly, whereas Code Snippets has a mere 130,000 coders racking up 200,000 pageviews a month (real figures, not including bots or RSS requests at all). This makes me realize, as Ian Ozsvald has pointed out, that I've pitched the job feature on Code Snippets wholly incorrectly.

For the record, the Code Snippets job ads experiment has been an abrupt failure so far. When I get some time to do so, I want to resolve that. I might lack the big audience of 37signals and TechCrunch, but that shouldn't mean a true, verifiable audience attaining > 200,000 pageviews a month shouldn't be worth something beyond some Google Adsense revenue. Surely it should be worth more in targeted ads than untargeted Adsense that's not always relevant to the page?

Anyway, I'm going to keep throwing things at the wall, and something has to stick.

As an aside, thanks to Ian Ozsvald, one of the brains behind the excellent ShowMeDo screencasting site, for his countless ideas for the Snippets job board over the past two days.




August 03, 2006 | Posted by peter | Comments (0)
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