Last night I listened to Jay-Z: From Brooklyn to the Boardroom on Radio 4 (you can listen to it using the previous link - there's also meant to be an MP3 but they've got the URL wrong). Alvin Hall, esteemed financial guru, interviewed Jay-Z and some of his business partners to get an insight into how Jay-Z made it from the streets to the king of branding, clothes sales, and the recording industry.
It was really interesting, and pretty funny as well. My favorite story was when Jay-Z talked about doing gigs and fans would turn up wearing the same clothes as him. He set up a meeting with his favorite clothing company and they thought he was crazy to want to get a slice of the action, so he set up his own clothing company.. with two sewing machines and no clue at all. Now, that clothing company turns over $800 million each year.
(Update: You can now download the show as an MP3 from here.)
Return to the homepage.
Privacy Policy